our sweet history
It all began in 1985 with founders Mr Phiroz & Mrs Sabiha Sheikh, combining their technical and creative knowledge - developed their one of a kind ice cream and individual desserts.
Sabiha and Phiroz Sheikh started making traditional Kulfi and sorbets after their family recipes at their family home. Soon after, local restaurants started reaching out to buy their unique desserts.
Rented a factory in Witton, to meet the customers demand for their ice cream desserts.
Sweetheart Ice Cream became famous within the restaurant industry because of their one of a kind products. Word about their success went above the Midlands, customers placing orders from everywhere in the UK.
THE DAILY MAIL
The company was mentioned in the Evening Mail for the world’s biggest ever made Balti Ice Cream
The 5 ltr Luxury Ice cream range was launched, offering more flavours and better quality ice cream to dessert parlours within the UK.
Sweetheart Ice Cream gets featured in Birmingham Daily Mail with the innovative line ‘Wheat Well’, an ice cream made out of wheat grass
Mariya’s Gelato was born, after the family took a trip to Italy and fell in love with Italy’s famous frozen dessert : Gelato.
A 20 foot container of 16 pallets of Kulfi was shipped to a customer in Australia.
Sweetheart makes 100,000 tubs of vegan vanilla ice cream for Bukwud Maple syrup for their marketing event across london. From then onwards Sweetheart collaborated with other known brands.
CASH & CARRY
Sweetheart Ice Cream opened a Cash and Carry, extending their product range.
manufactured with passion & love
Sweetheart Ice Cream is built from the passion of creating the best ice cream and individual desserts, by using high quality sourced ingredients and having meticulous internal quality control processes, the core focus has been on delivering the best product at all times while adding value to your business. Our standards exceed the ones imposed by the enforcement authorities as our manufacturing plant is Salsa Accredited.
QUALITY comes first
Our Sweetheart team brings unique flavours to life that are manufactured by a high level of accuracy, experience and creativity. The result are exquisite that offers a winning combination of taste, appearance and quality.
Our brand philosophy is to enhance businesses and end consumers' experiences by creating iconic luxury ice cream products, whilst playing a significant role in the development of our society.
new age of luxury ice cream
We have tantalised the taste buds of ice cream fanatics all over the country and we will continue to excite as our sweetheart ice cream team is always hard at work trying to discover the next amazing flavour!
THE SWEETHEART CONCEPT
Attention-to-detail, creativity and innovation continues to be the soul of sweetheart ice cream combined with our dedication to achieving perfection, we promise to provide all of our customers with an unrivalled experience.